Arc’teryx needed an app that would work perfectly while users were shredding the gnar of the backcountry with no service, or lounged at home on 5G. The app need to be lightweight and easy to use in all conditions.
The design was clean, intuitive, and consistent with the Arc'teryx brand. We created new features to give customers a faster way to make decisions and simplified the checkout experience, that was designed with a "connected" narrative.
